What Makes a Designer ‘Brilla-Worthy’: Our Vetting Process & Values

At Linked by Brilla, we don’t just choose designers based on looks alone. Our jewellery is more than a statement; it’s a reflection of story, intention, and values. When we say a piece is “Brilla-worthy,” it means it’s passed through a deeply intentional curation process grounded in craftsmanship, integrity, and heart.

What We Look for in Our Designers

We seek out designers who aren’t afraid to push boundaries, yet remain rooted in timeless quality. Craftsmanship comes first! We look for precision, ethical production practices, and materials that stand the test of time. But it goes deeper than that. We care about their story. Their why. Their vision for the future of jewellery.

How We Build Relationships with Designers

From Elena Donati’s feminine boldness to the architectural elegance of FerriFirenze, our partnerships are built on more than business—they’re built on alignment. We spend time getting to know our designers, visiting their workshops, and ensuring their vision aligns with ours. Many of our collections are born out of in-person connections, like the Vicenzaoro jewellery trade show in Italy.

Why It Matters for You

You deserve more than mass-produced jewellery. Every piece you wear should make you feel something. Our curation ensures that when you choose Linked by Brilla, you’re choosing thoughtful design, responsible sourcing, and a brand that sees you as more than just a transaction.

Explore our curated collections here.

What’s Coming Next?

As we continue to explore the world in search of unique finds and inspiring jewellery designers, something special is always taking shape. We are drawn to designers who speak the language of contrast: delicate yet daring, rooted yet reimagined. What is ahead? Think sculpted silhouettes, thoughtful details, and a touch of colour that feels like a whisper, not a shout. A new season of beauty is just around the corner.